The Communication section differs from the other sections in the Qvest analytics panel in that it focuses on the question and answer content, and thus the qualitative aspects of your Qvest data instead of the quantitative aspects (how the questions and answers were distributed among the different stakeholders in your Qvest).

The Communication section is the last of the three Project Success Grid sections because we recommend that you explore the quantitative data in Commitment and Connections before you explore the qualitative data in the Communication section. 

The reason for this order recommendation is that you should know how much your different stakeholder groups contributed to the Qvest output before you start exploring and drawing conclusions based on the questions and answers. 

The Communication section presents 3 key findings about:

  • Highlights

  • Focus

  • Themes

Highlights: Number of prominent keywords

Highlights is the only feature in the Communication section that follows the same structure as the features in the Commitment and Connections sections.

Key finding
A word is considered a prominent keyword when it deviates significantly from the other words in the number of times it is used in the questions and answers. 

Similarly, a word is considered a keyword when it shows signs of deviation in the number of times it is used in the questions and answers in your Qvest. 

Groups that used the keywords
The top box shows the stakeholder groups that used the prominent keywords, whereas the small boxes show other keywords and the groups that used them.

Explore more
Below the Highlights findings, you can explore the questions and answers that include the prominent keywords and other keywords by clicking the different words.

Focus: Clear focus - Focus - No focus

Instead of four feature findings (displayed in one big box and three smaller boxes), the Focus feature is presented in two big boxes, presenting Focus and Blindspots among your project stakeholders.

Key finding
Your Question Profile has four focus-sections. When more than 60% of the questions that include question words (why, what, who, when, where, how) are placed in one section, your stakeholders are considered clearly focused. 

Similarly, your stakeholders are considered focused when more than 60% of the questions that include question words are placed in two sections, and not focused when there are less than 30% of the questions in each of the sections.

Four focus sections

Experience: Groups that combine why-questions with who-, when- and where-questions are often focused on the reasons things are the way they are.

Purpose: Groups that combine why-questions with what-questions are often focused on understanding and qualifying their overall goals.

Process: Groups that combine who-, when- and where-questions with how-questions are often focused on the best way to utilize their resources.

Result: Groups that combine what-questions with how-questions are often focused on reaching the goal they set out to reach.

Groups that have a clear focus on one of the focus sections also have a clear blindspot on one of the other focus sections, meaning that either experience, purpose, process or result escapes the project stakeholders' attention. 

Similarly, groups that have a focus on two focus sections also have two potential blindspots on the other two focus sections.

Theme builder: Sort your questions into 3-8 themes

The Theme builder feature differs from all the other features in the Project Success Grid in that you are the one providing the key finding.

The Theme builder helps you create an overview of your stakeholders' main interests. All you have to do is drag and drop your questions into themes, and name the themes in a way that makes sense to your stakeholders.

Depending on the number of questions in your Qvest, the tool advises you to sort your questions into 3-8 themes.

The theme builder rules of thumb

  • Less than 20 questions: maximum 3 themes

  • 20-50 questions: maximum 4 themes

  • 51-100 questions: maximum 6 themes

  • 100+ questions: maximum 8 themes

Note: You shouldn't aim for the same amount of questions in each of your themes. Rather, different amounts of questions can be useful when understanding and explaining the importance of the different themes.

Learn more about the Qvest Analytics features in:
How to understand Commitment
How to understand Connections
How to understand the Qvest Project Success Grid

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