Qvest makes it easy to measure and improve 5 Key Behavioral Indicators (KBI's). When the Qvest closes you automatically get a score for 4 out of the 5 KBI's. These KBI's are generated automatically:

  • Engagement: How much do participants engage with this topic?
  • Collaboration: How good is the basis for collaboration?
  • Relevance: How relevant are participants' conversations to the topic?
  • Innovation capacity: How well do participants avoid blind spots?

The last KBI is Alignment, and to get your Alignment score, you must sort your questions into themes. See how to sort your questions into themes below.

How to translate your theme sorting into your Alignment score

The Alignment score answers the question: Are participants aligned on what's important? Like the other KBI scores, the answer to this question is either Yes, Partly or No. And depending on the answer, we suggest the following finding texts and next step recommendations (see example below).

Are participants aligned on what's important?

Yes (Green score: 100) = It is easy to sort the question-data into a few distinctive themes corresponding to the recommendations in the Qvest tool (see recommendations in the "How to sort your questions into themes" section below).

Finding text: Participants ask questions within [insert number] distinctive themes prioritizing [insert two biggest themes].

Next step: Compare the prioritized themes with the current strategic initiatives and find out if there is a need for adjustments in either 1) the conversations people have with each other, or 2) the current strategic initiatives.
________________________

Partly (Yellow score: 60) = The question-data can be sorted into some clear themes, but there are also some or a lot of questions that don’t fit the overall sorting, meaning that the sorting doesn't meet the recommendations in the Qvest tool (see below).

Finding text: Participants ask questions beyond a reasonable number of themes and without any clear prioritization.

Next step: Compare the themes with the current strategic initiatives and find out if there is a need for adjustments in either 1) the conversations people have with each other, or 2) the current strategic initiatives.
________________________

No (Red score: 30) = The question-data cannot be sorted into a reasonable number of meaningful themes, and there are no clear prioritization, meaning that the sorting doesn't meet the recommendations in the Qvest tool (see below).

Finding text: Participants ask questions in different directions with no clear prioritization.

Next step: Use the Qvest data to identify potential themes that correspond with the strategic agenda and use these potential themes – and the words people use when they talk about them – to initiate and cultivate new conversations about important topics.

Example of KBI 5 Alignment score, finding and recommendation

Note: The Qvest report automatically generates KBI 1-4, but you have to manually fill out the KBI 5 score, using the appropriate finding text and Next step recommendation.

How to sort your questions into themes

The Qvest Theme builder feature helps you create an overview of your stakeholders' main interests. All you have to do is drag and drop your questions into themes, and name the themes in a way that makes sense to your stakeholders.

Depending on the number of questions in your Qvest, the tool recommends you to sort your questions into 3-8 themes.

The theme builder recommendations for number of themes:

  • Less than 20 questions: maximum 3 themes
  • 20-50 questions: maximum 4 themes
  • 51-100 questions: maximum 6 themes
  • 100+ questions: maximum 8 themes

Note: You shouldn't aim for the same amount of questions in each of your themes. Rather, different amounts of questions can be useful when understanding and explaining the importance of the different themes.

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